Sunday, August 31, 2003
by Dan Brown -Advertorial Editor
All you have to do is read the words and you get this involuntary
twitch in your lower gut.
Let's try it again.
Systems built housing.
There it goes again.
That little squeeze in your lower gut.
You know why?
Two words: Mobile home.
This has long been the misconception of systems built homes,
that they are manufactured homes.
Its all symantics.
If you get down to basics, all homes are manufactured homes
as they are built by someone.
The American Heritage Dictionary says that manufacture means
to make a process a raw material (in this case wood) into
a finished product (in this case, ahome).
So, why all the fuss?
The public misconception about what systems built housing
means has been our biggest challenge in bringing this new
state-of-the-art form of home construction to the market,
said Grant Smereczynsky, CEO of Building Systems Network.
One of our biggest goals critical to our success is educating
the public about the inherent advantages of building your
new home this
Stick built homes, is the term given to the traditional mode
of home construction you see every time you drive past a new
subdivision in North Georgia. The overwhelming majority of
single-family homes built in the United States are still built
on site, the old fashioned way, as it were.
Of all new housing built in 2002, according
to an article appearing in Building Systems Magazine citing
U.S. Bureau of Census annual Characteristics of New Housing
report, 94 percent was site built, and only 3 percent was
Despite what look like staggering odds, Smereczynsky sees
this as an opportunity instead.
We are not the first company to try systems building in this
market, but I do think we bring a bit more marketing savvy
to the table, he said. Due to Building Systems Network efforts
the designation of what constitutes manufactured housing has
changed in North Georgia.
Launching a carefully orchestrated marketing campaign to educate
home buyers about the advantages of building their home the
systems built way, Smereczynsky hosted home-buying seminars,
developed a national Web site, blanketed the media with a
public awareness campaign, and formed alliances
with lenders and other real estate professionals. This helped
eradicate any lingering misconceptions among consumers that
modular homes were little more than exotic doublewides.
Building Systems Network's efforts began paying off with double-digit
increases in home sales with Building Systems Network being
named Top Performing Builder for
Handcrafted Homes in 2002.
Building systems actually pre-date traditional site or "stick"
building, which got its start in 1833 with the invention of
the circular mill saw and mass-produced nails. Back in the
17th century, the lack of usable timber in the northern areas
of Russia lead to builders producing post and beam wall panels
and shipping them north by horse-drawn wagons.
In the United States, the first systems built homes were constructed
in factories in the 1890's by companies such Alladin Homes,
The Hodgson Company and Montgomery Ward. These companies sold
their homes through mail-order catalogs between 1895 and 1920.
So, what is a systems-built home?
Simply put, a building system is a highly engineered method
of producing building or building components in an efficient
and cost effect manner. The use of building systems is common
in many different types of residential and commercial construction.
Systems built housing is a fast-growing modern form of construction
gaining a growing recognition of its increased efficiency
and ability to apply modern technology to the needs of the
Smereczynsky believes that once people see the product actually
set on the foundation, they will understand why modular homes
are superior to today's site-built home.
Systems built and site-built homes are constructed to the
same building code required to your state, county and specific
locality and therefore are not restricted by building or zoning
regulations. A quality control process provides 100 percent
assurance that your home has been inspected at the plant during
each phase of construction. Evidence of this inspection is
normally shown by the application of a State or inspection
agency label of approval.
Building Systems Network is based out of Gainesville, GA and
is a member of the National Association of Home Builders.
If you are interested in obtaining more information about
this innovative process in new home construction, call Grant
Smereczynsky with Building Systems Network at 1-770-888-BSN1.